What’s Shakin’: Organic Social

engaged group dancing

10 Ways to Engage Your Community on Social Media—and Keep Them Engaged

By: Lucy Rendler-Kaplan
January 11th, 2019

On social media, the word “engagement” gets thrown around so often, it’s almost become a (gasp!) buzzword. While most buzzwords come and go, real engagement is a long-term play. And while many brands think they’re doing it, most could do better. If you’re not seeing a lot of engagement from your Facebook posts, tweets or […]

‘Wild West’ No More: PR Pros Weigh in on Social Media Regulation

By: Melissa Hoffmann
September 10th, 2018

PR pros aren’t sweating the congressional scrutiny of social media and the push for new regulations, with some seeing the changes as beneficial to an industry that has long operated in opacity. The hearings last week saw Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey testify on Capitol Hill. Though the main topic was […]

3 Tips for Optimizing Your Organic Presence in a Pay-to-Play World

By: Justin Joffe
March 22nd, 2018

With constantly changing algorithms and increasing influencer incentives, what does organic social look like in 2018? Stacey Sayer

3 Tips From BuzzFeed on Interpreting Short-Form Video Analytics

By: Justin Joffe
March 15th, 2018

While an overnight change in a social platform’s algorithm might leave some startups in ruin, Chuck Lee, director of video growth analytics at Buzzfeed, says that short-form video provides an chance for media brands to read the digital tea leaves and see what content resonates best.

How Brands Can Survive and Thrive in the Post-Organic Apocalypse

By: Jerry Ascierto
March 2nd, 2018

The “Facebook Apocalypse” dominated conversations at Social Media Marketing World 2018, as brands prepare for a post-organic new world order. But for marketers, the future doesn’t have to be a dystopia of direct deposits into Facebook’s bank account. By mastering short-form and live video, focusing on storytelling and remembering to keep the humanity intact, your social media strategy can shift focus away from the brand and toward the consumer.

Facebook Puts the Smackdown on Posts That Ask for Likes or Shares

By: Jerry Ascierto
December 18th, 2017

Facebook has a warning for brands: Go authentic or go home. Starting today, Facebook will demote what it calls “engagement bait,” posts that lure users into interaction by explicitly asking for likes and shares without offering editorial value. The posts are one way that brands can take advantage of Facebook’s (ever more discriminating) News Feed algorithm […]

Over a Decade of Hashtags and You’re Still Doing It Wrong

By: Carmen Collins, Cisco
September 15th, 2017

The hashtag is about 15 years old, but it has still got to be one of the most misunderstood social media tactics ever. Hashtags were a Twitter invention that allowed you to find, follow and engage in a conversation. They’re a way to get your content in front of people who aren’t following you, but […]

4 Factors for Deciding Whether Your CEO Should Be on Twitter

By: Danica Kombol, Everywhere Agency
September 7th, 2017

When it comes to CEOs, they don’t get more influential than the man in the White House, and we certainly know that our president likes Twitter. But given his lack of restraint, POTUS may not be the best example to follow. President Trump aside, it is a valid question for corporate communications folks to ponder […]

How @WeAreCisco Grew Its Instagram Account Organically in 5 Steps

By: Casie Shimansky, Cisco
July 12th, 2017

If you look up the word “daunting” in the dictionary, I’m fairly certain “starting a new social media account for your company” would be one definition. When Cisco’s Talent Brand team opened an Instagram account in the summer of 2015, we didn’t just throw a few photos into the feed, bedazzle them with hashtags and […]

3 Things Communicators Need to Know About Snapchat’s Snap Map Feature

By: Jerry Ascierto
July 5th, 2017

Snapchat introduced a new tracking feature called Snap Map last week, allowing users to share their location as well as see where their friends are and, in some cases, what they’re doing. The feature allows users to zoom in on neighborhoods, streets or even apartment buildings and acts as a heat map of sorts, using […]

At The Social Shake-Up