On social media, the word “engagement” gets thrown around so often, it’s almost become a (gasp!) buzzword. While most buzzwords come and go, real engagement is a long-term play. And while many brands think they’re doing it, most could do better. If you’re not seeing a lot of engagement from your Facebook posts, tweets or […]
PR pros aren’t sweating the congressional scrutiny of social media and the push for new regulations, with some seeing the changes as beneficial to an industry that has long operated in opacity. The hearings last week saw Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey testify on Capitol Hill. Though the main topic was […]
With constantly changing algorithms and increasing influencer incentives, what does organic social look like in 2018? Stacey Sayer
While an overnight change in a social platform’s algorithm might leave some startups in ruin, Chuck Lee, director of video growth analytics at Buzzfeed, says that short-form video provides an chance for media brands to read the digital tea leaves and see what content resonates best.
The “Facebook Apocalypse” dominated conversations at Social Media Marketing World 2018, as brands prepare for a post-organic new world order. But for marketers, the future doesn’t have to be a dystopia of direct deposits into Facebook’s bank account. By mastering short-form and live video, focusing on storytelling and remembering to keep the humanity intact, your social media strategy can shift focus away from the brand and toward the consumer.
Facebook has a warning for brands: Go authentic or go home. Starting today, Facebook will demote what it calls “engagement bait,” posts that lure users into interaction by explicitly asking for likes and shares without offering editorial value. The posts are one way that brands can take advantage of Facebook’s (ever more discriminating) News Feed algorithm […]
The hashtag is about 15 years old, but it has still got to be one of the most misunderstood social media tactics ever. Hashtags were a Twitter invention that allowed you to find, follow and engage in a conversation. They’re a way to get your content in front of people who aren’t following you, but […]
When it comes to CEOs, they don’t get more influential than the man in the White House, and we certainly know that our president likes Twitter. But given his lack of restraint, POTUS may not be the best example to follow. President Trump aside, it is a valid question for corporate communications folks to ponder […]
If you look up the word “daunting” in the dictionary, I’m fairly certain “starting a new social media account for your company” would be one definition. When Cisco’s Talent Brand team opened an Instagram account in the summer of 2015, we didn’t just throw a few photos into the feed, bedazzle them with hashtags and […]
Snapchat introduced a new tracking feature called Snap Map last week, allowing users to share their location as well as see where their friends are and, in some cases, what they’re doing. The feature allows users to zoom in on neighborhoods, streets or even apartment buildings and acts as a heat map of sorts, using […]
