How many times have you received a text message you didn’t look at? The answer is most likely “almost never.” Text messages receive a 98% open rate and mobile messaging is the No. 1 most frequently used feature on our phones, according to Snaps, which powers chatbots, iMessage apps and emoji keyboards for clients such […]
If imitation is the sincerest form of flattery, Snapchat must be feeling full of itself this week. Even before everyone had a chance to absorb the news and implications of Instagram’s new geostickers, parent company Facebook officially launched Messenger Day, another clone of Snapchat’s “Stories” format, for iOS and Android. The feature will look and feel […]
Instagram is not shy about its attempts to encroach upon Snapchat’s territory; it even copies the names of the features it’s aping. In mid-2016 it introduced Stories, and now geostickers have come to the platform, Instagram announced March 7. As on Snapchat, the stickers are customized to a particular location (at launch, only New York City […]
With more than 1.7 billion monthly active users, Facebook already gives marketers better reach and audience insight than any other platform on the web. Now, with Facebook Live, marketers can get face-to-face with their audience in real-time. It’s a new era for both engagement and traffic, when done correctly. But how can marketers leverage the […]
It looks like WhatsApp is taking a page out of Snapchat’s book, just as Instagram did before it. WhatsApp recently unveiled a new wrinkle to its “Status” feature, adding the ability for users to share videos, GIFs and pictures with their friends for just 24 hours before disappearing. Those visuals can be customized with emojis, […]
When it comes to social listening, it can be difficult to cut through the noise. While many analytics tools attempt to measure sentiment—to quantify how positive or negative a social media post or engagement is received—it has proven to be an elusive metric, even for a brand as big as Nissan. “It’s something we struggle […]
Beyoncé announced on Instagram that she is once again pregnant, a revelation that sent the social media world into a frenzy. The post, a photo of the star posing near-nude holding her belly, won 6.4 million likes, breaking the record for most-liked post on Instagram (the previous record-holder was Selena Gomez, with 6.3 million likes). […]
For Arby’s, Twitter isn’t just a platform on which to advertise, it’s a chance to delight. The fast-food chain’s evolving Twitter strategy isn’t concerned with promoting its sandwich of the month or the latest addition to its menu. Instead, Arby’s is focused on engaging in conversation, identifying niche areas and, most of all, having fun […]
As it’s early in 2017, we’re still trend hunting. So we gathered select members of PR News’ Social Shake-Up Conference board of advisors for a roundtable on social trends for communicators. We also asked about best practices for social storytelling, how to spend little and get a lot from social and how to surmount obstacles […]
Customer communities can be a powerful ally to any brand, offering a multiplier effect for your message that resounds throughout the web. These online networks come in all shapes and sizes, including those that activate their consumer base with fun or authentic content, and those that build loyalty communities within their existing customer pool, such […]
