In this age of troll farms and social media bots, it’s important to remember that every “pay to play” tactic is subject to ethical ramifications. “Automation is the worst thing that has ever happened to social media,” says Manu Muraro, who founded the Atlanta-based agency Your Social Team to help small brands run professional social media campaigns (and spoke […]
Three new Facebook Stories features are being tested in India, but are due to roll out in the U.S. soon. These updates could be useful enough for professional communicators to warrant making Stories a new priority in their Facebook strategy.
Are you solely responsible for managing the social media activities (and more) at your brand? Take heart—you’re not alone in being alone. Even some of the world’s largest corporations and household-name brands run their social media operations on a shoestring budget, which often translates to a skeleton crew. And if you’re charged with juggling all […]
It shouldn’t have to be said, but being a social media professional is a real career. Social media marketers straddle the strategic and tactical responsibilities of marketing, media and communications, making them an indispensable access point for your social channels. Hiring professionals who understand the ins and outs of what the role requires is an essential first […]
April Fools’ Day saw brands execute countless pranks on their (mostly) unsuspecting audiences. Embedded in these pranks are numerous lessons in good humor and bad taste, reminding communicators that it’s OK to be funny…just so long as the jokes land. Here are some notable examples.
The March for Our Lives on March 24 attracted huge crowds across the country in support of gun reform. But upsetting the march’s No. 1 trending position on Twitter that afternoon, the National Rifle Association released an interview with rapper and activist Killer Mike. The interview was widely criticized by gun-reform advocates but it quickly became something else: a textbook example of the power influencers have to further a national conversation, sometimes at the expense of the very organization with which they are affiliated.
Whether you’re taking a break from Snapchat à la Rihanna or fed up with Facebook following the Cambridge Analytica revelations, LinkedIn and Instagram have got you covered with new features that could make communicators’ jobs a little easier. LinkedIn, well on its way to becoming a full-fledged social platform in line with Twitter, Facebook, Snapchat and […]
Companies are investing more in social media—though it remains a small part of the overall marketing budget—while LinkedIn has emerged as a key component of many social strategies, according to a recent survey conducted by the Social Shake-Up Show. While LinkedIn is often considered just a hub for job hunters and corporate recruiters, the platform is […]
Some communicators have demonstrated an understanding and nuance that sharing stories about women must go beyond simply promoting your brand, while others have not.
Do social media giants Facebook, Twitter and Snapchat have a viable, upstart competitor? Vero, launched and funded by billionaire Ayman Hariri in 2015, has found overnight popularity by offering free accounts to the first 1 million users, making it the No. 1 social media app on iTunes as of the morning of Feb. 27. Whether […]
