Many of the world’s most successful companies share a common focus that drives everything they do—they obsess over customers. Apple, Amazon, Adobe, Microsoft—they’re all devoted to being customer-centric. Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology—not the other way around.” Amazon’s mission statement says, “Our vision […]
Papa John’s CEO and founder John Schnatter told investors on Wednesday that the issue of NFL players kneeling during the national anthem was the reason behind declining sales. But some of its competitors—notably DiGiorno Pizza and Pizza Hut—refuted the claim, perhaps bolstering their own brands in the process. Schnatter claimed that the anthem controversy has […]
Everything we do, whether in marketing or any other facet of our business, has to be outcomes-driven and forward-thinking, and that includes our focus on social media and social listening. Top-notch social listening in this kind of environment isn’t just a we’ll-get-there-when-we-get-there proposition wherein we run some numbers and suggest that “someday we’ll figure out […]
Snapchat is far and away the preferred social media platform of American teenagers, according to Piper Jaffray’s semiannual “Taking Stock With Teens” survey. As you can see in the below chart, Snapchat is the only major platform to see an increase in popularity among teenagers over the past two years. In spring of 2015, only 11% of teens preferred Snapchat […]
Many Twitter skeptics have lamented the tendency to tweet into the void without actually listening and engaging in a conversation. This is as true of brands as it is of individuals. Sure, it takes more time to engage thoughtfully than it does to schedule a few tweets and call it a day, but it’s a […]
Facebook wants to be your everything. For long-time users of the platform, it may have happened slowly enough that you didn’t quite realize its ambitions. But take a step back and think about all the features that have been added since the days when you couldn’t do much more than post a status or picture: […]
Social media pros looking for ways to make their lives easier on desktop have some new options this week. First up, Twitteriffic for macOS, which bills itself as “the Twitter app for people who actually use Twitter.” The first iteration of the tool was released 10 years ago, but its desktop version had been languishing un-updated for […]
The hashtag is about 15 years old, but it has still got to be one of the most misunderstood social media tactics ever. Hashtags were a Twitter invention that allowed you to find, follow and engage in a conversation. They’re a way to get your content in front of people who aren’t following you, but […]
When it comes to CEOs, they don’t get more influential than the man in the White House, and we certainly know that our president likes Twitter. But given his lack of restraint, POTUS may not be the best example to follow. President Trump aside, it is a valid question for corporate communications folks to ponder […]
Swipe, skip or scroll, audiences are increasingly dismissing advertisements on Instagram. Many users take to the platform primarily to promote their individual interests, and smart brands must think about how to give audiences the spotlight rather than the other way around. Posting and promoting user-generated content (UGC) is one tactic for making your brand’s Instagram channel into a stage for audiences to […]
