Whether you’re creating video, written or audio content, a number of best practices should always be front of mind. Thrifty marketers must ensure they are making the most of source material, repurposing it strategically for different media. Videos, articles and podcasts must be truly ready for prime time before deployment. Audiences’ preferences and consumption behaviors […]
Seasoned marketers often dismiss a new app as a flash in the pan. Just because a new platform gets the spotlight at SXSW doesn’t mean that it will become a useful tool in a marketer’s arsenal down the line. (Nor should it, if it doesn’t connect to your brand’s overarching goals.) While Snapchat was initially […]
Let’s be honest: For the most part, the Oscars are a “Hollywood thing.” We watch the red carpet closely so we can know who wore what. We snooze, multi-task or go get a snack during the first few hours (making an exception to run into the room and shout “Wakanda Forever!”) And we wait for […]
Seventy-one percent of social marketers use employees as advocates and influencers on social, according to Sprout’s 2018 Social Index, so why wouldn’t that include your organization’s executives as well? It should, of course, but in their haste to build personal brands, execs may go about the process haphazardly. Social media marketers can work with communications […]
Sure, your company or organization’s executives may lump all of the different platforms into a large bucket and call them “social media,” but you know in order to prove social ROI you need to be more nuanced than that. While a “spray and pray” method may have worked in the past, it doesn’t anymore. Consumers […]
We know segmentation works. Determining to segment your content by age is the easy part; however, identifying the channels and content types for those age groups takes a little more research. Luckily the folks at koeppeldirect, a direct response television advertising agency, has actually done that research and created an infographic that shows you the social media […]
For the social media strategist campaigns around hashtag holidays, Sprout Social has just come through for you with this handy infographic that includes what appears to be every conceivable hashtag holiday in 2019. #NationalPizzaDay is Feb. 9 this year, not to be confused with National Pi Day (#PiDay) the following month, on March 14, or […]
Disclaimer: I’ve been asked to prognosticate before, and I was dead wrong. Such things happen in the non-exact, non-science of crystal-ball gazing. It’s that time of year: Candles are lit; presents delivered, and lists about predictions for the New Year overflow your reading lists. But here’s what I see when I look at the stars […]
Understanding the relationship journalists have with social media is critical to any marketers’ strategy. In May, media monitoring platform Muck Rack released a co-branded study with Zeno Group, “Shareability, Credibility & Objectivity: The State of Journalism Today.” Some quick survey takeaways: More than 41 percent of journalists consider the potential “shareability” of a story when deciding […]
Facebook has 2.2 billion active monthly users, Instagram has 1 billion, LinkedIn has 562 million and Twitter has 336 million active monthly users according to the most updated statistics. Funny how it’s still difficult for some social media users to tap into that vast resource. Growing an online audience takes way more than just signing […]
