Twitter had quite a year, cementing its status as a cultural touchstone through politically weaponized tweets and hashtags that sparked a national conversation. Oh yeah, and then there was that whole 280-character count thing, too. To ring out 2017, the platform recently provided some data ranking its most popular tweets. Surprisingly, not one of them was authored by Donald Trump (though […]
Have you received an email like this one recently? If so, you’re not alone, despite the message’s implication of exclusivity. Twitter is inviting users in the U.S., the U.K. and Japan to participate in its new program, Promote Mode. As the email invitation notes, the program automatically promotes all tweets for $99 a month. What […]
We all want to create the best, thumb-stopping content on Twitter. But when the overwhelming Twitter stream creates a firehose effect on your audience, how can you break through to not only be seen, but get the best engagement with your audience? Melody Maleitzke, director of social media marketing at BARBRI (one of the top review […]
Many Twitter skeptics have lamented the tendency to tweet into the void without actually listening and engaging in a conversation. This is as true of brands as it is of individuals. Sure, it takes more time to engage thoughtfully than it does to schedule a few tweets and call it a day, but it’s a […]
If you’re still betting on the growth of video, you’re still winning (not that Vegas would give you very profitable odds). Twitter announced the new Video Website Card Oct. 17, an ad format that “combines the power of video with the ability to drive users back to a site to learn more or take action […]
Twitter just can’t seem to get a handle on its moderation issues. The platform has continually dragged its feet as users began clamoring for clampdowns on abuse and harassment, belatedly introducing moderation tools and temporary account suspensions. But reports have come in claiming suspensions have often been misapplied, ignoring clear abuse and suspending accounts that didn’t […]
When it comes to CEOs, they don’t get more influential than the man in the White House, and we certainly know that our president likes Twitter. But given his lack of restraint, POTUS may not be the best example to follow. President Trump aside, it is a valid question for corporate communications folks to ponder […]
To quote a wise man (Albus Dumbledore, of course!): “Dark times lie ahead of us, and there will be a time when we must choose between what is easy and what is right.” In this climate, should a brand choose easy or right or both? This has been a year of many things. For social […]
For Arby’s, Twitter isn’t just a platform on which to advertise, it’s a chance to delight. The fast-food chain’s evolving Twitter strategy isn’t concerned with promoting its sandwich of the month or the latest addition to its menu. Instead, Arby’s is focused on engaging in conversation, identifying niche areas and, most of all, having fun […]
