With more than 1.7 billion monthly active users, Facebook already gives marketers better reach and audience insight than any other platform on the web. Now, with Facebook Live, marketers can get face-to-face with their audience in real-time. It’s a new era for both engagement and traffic, when done correctly. But how can marketers leverage the […]
New digital platforms are driving the evolution of communications departments into media conglomerates, generating graphic, video and other content for both broad and targeted audiences. The agenda spans from an annual horizon of what we need to communicate, all the way down to what just happened a moment ago online and whether there is an organic […]
At just over 125 years young, The Coca-Cola Company made a decision that its best stories could no longer be contained by traditional communications paths. The press release, while still expected and powerful in certain instances—earnings announcements, for example— is connecting with an ever smaller audience. With the speed of communication driving faster to keep […]
Social media has become more than another brand marketing platform. For consumers, it has created a front door to directly communicate with organizations and seek support in a timely manner (usually in less than an hour), whether brands are prepared to do so or not. About 67% of consumers have used a company’s social media […]
Even with the plethora of competing social media platforms available, Facebook is still a great channel for brands seeking extensive reach and engagement. However, with Facebook’s constant algorithm changes, tightening rules and ever-evolving features, brands may have a tough time figuring it out. It can’t hurt to learn from the best, right? We imagine that’s what […]
Online communities can deliver a richly rewarding experience for the organizations that create them and the members who participate in them. But as more B2B customer communities crop up, how is this space evolving? To explore the issue, my company Leader Networks created The Big List, an online customer community survey, with over a hundred communities […]
The term “fake news” is everywhere and with it, the increasing concern by corporate executives that their brand may someday become a target. Pepsi recently experienced a fake news cycle that dropped its stock price by 3.5% on the day it broke and a 5.5% decline overall that month. They aren’t alone; brands like New […]
For many brands, the long-standing idea of creating video is saddled with caveats: Multiple cameras, boom mics, flood lighting and so on. But as live video has surged into the mainstream, your fans are becoming increasingly comfortable with video that looks and feels less like a highly produced (and expensive) movie and more closely resembles a […]
Whether you’re starting your first Facebook advertising campaign or are just looking to increase your effectiveness, taking your social presence to the next level through paid advertising can seem overwhelming. However, a quick checklist can help streamline the process to get your ads up and running faster and on your way to growth. While these […]
