May 7-9, 2018 | Marriott Marquis Atlanta
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A first look at what’s relevant to the programming of The Shake-Up Show.
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Why You Shouldn’t Freak Out About Facebook’s Algorithm Change

By: Carmen Collins, Cisco
January 19th, 2018

OMG! It’s the Facebook apocalypse! Where’s Daryl with his crossbow? Is Carl really dying? (Wait, that’s a different apocalypse.) Unless you’ve been hiding under a #rock, you know that Facebook essentially announced that it was going back to being a social network, prioritizing posts from friends and family in the newsfeed. Why? Because marketers ruin […]

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It’s Time for Communicators to Be Disruptors, not the Disrupted

By: Brandi Boatner, IBM
January 11th, 2018

The 2018 Golden Globe Awards told a very powerful tale while celebrating diversity and equality, and delivering some critical messages for our time. However, as I sat in my living room applauding, cheering and crying at times, I could not help but think of a phrase—digital disruption—as I watched the broadcast. The Globes were digital disruption […]

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The Burning Questions That Instagram Insights Can Answer

By: Danielle Brigida, U.S. Fish and Wildlife Service
January 5th, 2018

In the early days of Instagram, you had to do a lot of guesswork on how people interacted with your profile, aside from likes and comments. But the platform’s native analytics have steadily improved over time to provide more of an understanding of what your audience wants. Here are a few ways you can use Instagram’s […]

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5 Questions to Ask Your Influencer Marketing Data

By: Kristina Libby, SoCu
December 29th, 2017

Influencer marketing isn’t about gut instinct or aesthetics; it’s not about magically finding the right look and feel for a brand. Influencer marketing is, at its heart, a science. Recently, I pulled some influencer data for a partnership strategy firm in New York. They work with brands and match them to other brands. In that […]

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It’s Time for Social Teams and Content Teams to Play Nice

By: Mike Pilarz, LinkedIn
December 21st, 2017

As soon as I asked the question, things turned awkward. I was halfway through a content marketing workshop with the social team for a large enterprise. They were frustrated. They said they didn’t have the content they needed to succeed. I mentioned one of the company’s blogs that was not only actively publishing, but had […]

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Pants On Fire! 3 Trust Statistics to Shape Your 2018 Social Media Resolutions

By: Carmen Collins, Cisco
December 14th, 2017

Everywhere you look, there are cries of fake news—it’s hard to know who or what to trust. If authenticity is key to a good social media strategy (and most thought leaders agree that it is), how can you prove that your authenticity is, well, authentic? It’s pretty clear that 2017 was the year trust imploded. […]

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Get a Grip: Why Social Media Governance Is Your Company’s Best Friend

By: Stacey Sayer, Advanced Energy
December 1st, 2017

Governance doesn’t need to be a dirty word. In fact, it’s a crucial piece for any corporate social media program, regardless of size or industry. In the past five years, companies have expanded well beyond their own branded channels, enabling employees, executives, agencies and third-party influencers to use personal networks to achieve business goals. And this […]

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Word Up: 9 Rules for Crafting a Social Media Post

By: Kelly Stone, CompTIA
November 18th, 2017

Social media marketing has matured exponentially in the last decade, from its days as an awkward teenager to the refined, sophisticated young adult it has become. While there’s the perception that it requires a certain kind of magic, the reality is that what works on social media is an extension of solid communication skills. Yet, brands […]

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How to Integrate Social Media Into a Customer Journey Map

By: Franklin Goldberg, HarperCollins
November 10th, 2017

Many of the world’s most successful companies share a common focus that drives everything they do—they obsess over customers. Apple, Amazon, Adobe, Microsoft—they’re all devoted to being customer-centric. Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology—not the other way around.” Amazon’s mission statement says, “Our vision […]

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The Rise of B2B Influencer Marketing

By: Kristina Libby, SoCu
November 3rd, 2017

We are nearing a time where anyone, anywhere could make money from influencer marketing—and that represents a great opportunity for your brand. For the past half-decade, the focus of influencer marketing has been the social media star. Whether this was a celebrity like the Kardashians or a more niche icon like Michelle Phan, companies turned […]

Recent Posts

  • Why You Shouldn’t Freak Out About Facebook’s Algorithm Change
  • It’s Time for Communicators to Be Disruptors, not the Disrupted
  • The Burning Questions That Instagram Insights Can Answer
  • 5 Questions to Ask Your Influencer Marketing Data
  • It’s Time for Social Teams and Content Teams to Play Nice
  • Pants On Fire! 3 Trust Statistics to Shape Your 2018 Social Media Resolutions
  • Get a Grip: Why Social Media Governance Is Your Company’s Best Friend
  • Word Up: 9 Rules for Crafting a Social Media Post
  • How to Integrate Social Media Into a Customer Journey Map
  • The Rise of B2B Influencer Marketing
  • What Are You Really Trying to Hear With Social Listening?
  • 6 Steps to Take if Your Brand’s in a Social Media Nightmare
  • 3 Common Social Media and Site Measurement Mistakes
  • 3 Ways to Break Your PR Silo and Land Better Media Coverage
  • A Decade of Hashtags and You’re Still Doing It Wrong
  • 4 Factors to Decide if Your CEO Should Be on Twitter
  • How Microsoft Puts Customers at the Heart of Its Storytelling
  • What the #Resistance Can Teach Brands About Twitter
  • What You Missed at the Big 4 Social Media Conference
  • For Southwest Airlines, Culture Determines Who Owns Social Media
  • 4 Ways of Using Vulnerability to Elevate Brand Storytelling
  • How to Generate Content for Your Brand’s Burgeoning Podcast
  • How @WeAreCisco Grew Its Instagram Account Organically in 5 Steps
  • The Takeaways Behind 6 Shake-Up Show Tweets
  • How to Win More Budget for Social From Skeptical Senior Leaders
  • Where Should Social Media Live in Your Organization?
  • How Facebook, Snapchat and Pinterest Help Generate and Track Sales
  • 4 Ways to Change the Paid, Owned and Earned Media Structure
  • The Dirty Little Secret of Social Media Metrics
  • 4 Dramatic Social Media Lessons From ‘The Walking Dead’
  • 5 Steps to Build Your Digital Content Tribe Like Hilton
  • How Coca-Cola Uses Multimedia to Connect and Engage
  • Keeping It Real for the 2018 Social Shake-Up
  • What to Expect at Social Shake-Up: A Personal Account
  • 3 Ways to Elevate Your Instagram Feed
  • How to Build a Silo-Busting Integrated Communications Team
  • 3 Steps to Spur Your Customer Community ROI
  • How Mars Electrified Uncle Ben’s and Whiskas Through Content Marketing
  • 6 Tips for Keeping Your Company’s Social Media Accounts Secure
  • 5 Perspectives on Data-Driven Social Media Marketing
  • 3 Customer Loyalty Tips: Why Your Social Media Communities Aren’t Cutting It
  • Georgia-Pacific’s 3 Secrets of Effective Storytelling
  • How to Move From Multichannel to Omnichannel Marketing
  • How Coca-Cola’s Quest to Measure Engagement Led to a New Metric
  • How Southwest Airlines Preps Timely Content, Far in Advance
  • How to Set Up a Personal Blog Network and Maximize Your SEO
  • 5 Ways to Make Influencer Marketing Work on a Budget
  • Why iMessage Is Key for Dunkin’ Donuts in the Era of Ad Blocking
  • 7 Ways to Improve Your Content Marketing
  • 6 Live-Streaming Rock Stars to Electrify Your Video Strategy
  • 4 Ways to Use Facebook Live to Drive Website Traffic
  • How Southwest Airlines Uses Social Listening to Produce Compelling Videos
  • The Evolution of Coca-Cola’s Brand Journalism Journey
  • Why Agencies of the Future Must Have Distribution Platforms
  • Don’t Fall for These Top Lies About Social Customer Care
  • 4 Lessons From the Biggest Brands on Facebook
  • 7 Key Trends in Online B2B Customer Communities
  • How Your Company Should Plan for a Fake News Attack
  • Live Video in 2017: Why ‘Scrappy’ is OK
  • A Facebook Advertising Checklist in 4 Steps
  • At The Social Shake-Up