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May 7-9, 2018 | Marriott Marquis Atlanta
May 7-9, 2018 | Marriott Marquis Atlanta
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A first look at what’s relevant to the programming of The Shake-Up Show.
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4 Pro Tips for Building a Social Media Team

By: Ashley Sasnett, Porsche Cars North America
April 4th, 2018

It shouldn’t have to be said, but being a social media professional is a real career. Social media marketers straddle the strategic and tactical responsibilities of marketing, media and communications, making them an indispensable access point for your social channels. Hiring professionals who understand the ins and outs of what the role requires is an essential first […]

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3 Ways to Take Social From ‘Mobile First’ to ‘Mobile Only’

By: Carmen Collins, Cisco
March 13th, 2018

Mobile-first social media is so 2017. It’s time to start thinking about social as mobile-only. Here are three things you should do to ensure that you’re not alienating the vast majority of your audience.

LAUNCH

Vero Shows That the ‘Who’ in Brands is More Important Than Ever

By: Miguel Piedra, RockOrange
February 28th, 2018

As Instagram continues to gobble up one-time rival Snapchat’s market share, it makes sense that a third challenger in the photo-sharing space should find breathing room. That challenger, it seemed, was Vero, an ad-free and algorithm-free social platform that has hovered near the top of the App Store’s rankings of late. Touted by almost every […]

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Diversity Is More Than a Quota, It’s a Business Pillar

By: Autumn Gilliam, Everywhere Agency
February 23rd, 2018

It’s 2018. Is there really a valid excuse for leading a company that lacks diversity? CEOs, it’s time to take a long hard look at your staff. Can you say your company actively pursues and retains diverse talent? Does your workforce represent a healthy cross section of age, culture/ethnicity, gender, religion, sexual orientation, personality, socioeconomic […]

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Driving Toward Smarter CX: How a 118 Year-Old B2B Company Leveraged Social for Sales

By: Angela Wells, Oracle
February 9th, 2018

Can you imagine a B2B company selling a $150,000 product on social media using 280 characters or less? OK, so it’s not quite that simple. But I’ve had so much fun watching how Mack Trucks has used social media in combination with other marketing channels to launch its first new highway truck in more than […]

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How Millennials and Gen Z Will Accelerate Innovation and Possibly Make You Millions

By: Blair Broussard, ARPR
February 2nd, 2018

Did you know that 2017 was the first year that baby boomers, Gen X, millennials and Gen Z were all working together in harmony in the PR industry? That’s right, the first Gen Z-ers (born between 1995 and 2012) graduated from college and entered the workforce. There’s a famous great divide between these generations, bringing different values, […]

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Look, Learn & Listen: The Art of Podcast Hosting

By: Steve Orr, Steve Orr Media
January 25th, 2018

So, you’re the lucky one who gets to host your organization’s podcast? Take a few deep breaths and relax. And I mean that literally if you’re a bit anxious, nervous or feeling unprepared for your upcoming adventure. You will have a unique opportunity to help shape the feel and sound of your show. Of course, […]

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Why You Shouldn’t Freak Out About Facebook’s Algorithm Change

By: Carmen Collins, Cisco
January 19th, 2018

OMG! It’s the Facebook apocalypse! Where’s Daryl with his crossbow? Is Carl really dying? (Wait, that’s a different apocalypse.) Unless you’ve been hiding under a #rock, you know that Facebook essentially announced that it was going back to being a social network, prioritizing posts from friends and family in the newsfeed. Why? Because marketers ruin […]

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It’s Time for Communicators to Be Disruptors, not the Disrupted

By: Brandi Boatner, IBM
January 11th, 2018

The 2018 Golden Globe Awards told a very powerful tale while celebrating diversity and equality, and delivering some critical messages for our time. However, as I sat in my living room applauding, cheering and crying at times, I could not help but think of a phrase—digital disruption—as I watched the broadcast. The Globes were digital disruption […]

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The Burning Questions That Instagram Insights Can Answer

By: Danielle Brigida, U.S. Fish and Wildlife Service
January 5th, 2018

In the early days of Instagram, you had to do a lot of guesswork on how people interacted with your profile, aside from likes and comments. But the platform’s native analytics have steadily improved over time to provide more of an understanding of what your audience wants. Here are a few ways you can use Instagram’s […]

Recent Posts

  • 4 Pro Tips for Building a Social Media Team
  • 3 Ways to Take Social From ‘Mobile First’ to ‘Mobile Only’
  • Vero Shows That the ‘Who’ in Brands is More Important Than Ever
  • Diversity Is More Than a Quota, It’s a Business Pillar
  • Driving Toward Smarter CX: How a 118 Year-Old B2B Company Leveraged Social for Sales
  • How Millennials and Gen Z Will Accelerate Innovation and Possibly Make You Millions
  • Look, Learn & Listen: The Art of Podcast Hosting
  • Why You Shouldn’t Freak Out About Facebook’s Algorithm Change
  • It’s Time for Communicators to Be Disruptors, not the Disrupted
  • The Burning Questions That Instagram Insights Can Answer
  • 5 Questions to Ask Your Influencer Marketing Data
  • It’s Time for Social Teams and Content Teams to Play Nice
  • Pants On Fire! 3 Trust Statistics to Shape Your 2018 Social Media Resolutions
  • Get a Grip: Why Social Media Governance Is Your Company’s Best Friend
  • Word Up: 9 Rules for Crafting a Social Media Post
  • How to Integrate Social Media Into a Customer Journey Map
  • The Rise of B2B Influencer Marketing
  • What Are You Really Trying to Hear With Social Listening?
  • 6 Steps to Take if Your Brand’s in a Social Media Nightmare
  • 3 Common Social Media and Site Measurement Mistakes
  • 3 Ways to Break Your PR Silo and Land Better Media Coverage
  • A Decade of Hashtags and You’re Still Doing It Wrong
  • 4 Factors to Decide if Your CEO Should Be on Twitter
  • How Microsoft Puts Customers at the Heart of Its Storytelling
  • What the #Resistance Can Teach Brands About Twitter
  • What You Missed at the Big 4 Social Media Conference
  • For Southwest Airlines, Culture Determines Who Owns Social Media
  • 4 Ways of Using Vulnerability to Elevate Brand Storytelling
  • How to Generate Content for Your Brand’s Burgeoning Podcast
  • How @WeAreCisco Grew Its Instagram Account Organically in 5 Steps
  • The Takeaways Behind 6 Shake-Up Show Tweets
  • How to Win More Budget for Social From Skeptical Senior Leaders
  • Where Should Social Media Live in Your Organization?
  • How Facebook, Snapchat and Pinterest Help Generate and Track Sales
  • 4 Ways to Change the Paid, Owned and Earned Media Structure
  • The Dirty Little Secret of Social Media Metrics
  • 4 Dramatic Social Media Lessons From ‘The Walking Dead’
  • 5 Steps to Build Your Digital Content Tribe Like Hilton
  • How Coca-Cola Uses Multimedia to Connect and Engage
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  • 3 Ways to Elevate Your Instagram Feed
  • How to Build a Silo-Busting Integrated Communications Team
  • 3 Steps to Spur Your Customer Community ROI
  • How Mars Electrified Uncle Ben’s and Whiskas Through Content Marketing
  • 6 Tips for Keeping Your Company’s Social Media Accounts Secure
  • 5 Perspectives on Data-Driven Social Media Marketing
  • 3 Customer Loyalty Tips: Why Your Social Media Communities Aren’t Cutting It
  • Georgia-Pacific’s 3 Secrets of Effective Storytelling
  • How to Move From Multichannel to Omnichannel Marketing
  • How Coca-Cola’s Quest to Measure Engagement Led to a New Metric
  • How Southwest Airlines Preps Timely Content, Far in Advance
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  • 5 Ways to Make Influencer Marketing Work on a Budget
  • Why iMessage Is Key for Dunkin’ Donuts in the Era of Ad Blocking
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  • 6 Live-Streaming Rock Stars to Electrify Your Video Strategy
  • 4 Ways to Use Facebook Live to Drive Website Traffic
  • How Southwest Airlines Uses Social Listening to Produce Compelling Videos
  • The Evolution of Coca-Cola’s Brand Journalism Journey
  • Why Agencies of the Future Must Have Distribution Platforms
  • Don’t Fall for These Top Lies About Social Customer Care
  • 4 Lessons From the Biggest Brands on Facebook
  • 7 Key Trends in Online B2B Customer Communities
  • 5 Keys to Launching a Podcast: Keep It Simple, Sister!
  • How Your Company Should Plan for a Fake News Attack
  • Live Video in 2017: Why ‘Scrappy’ is OK
  • A Facebook Advertising Checklist in 4 Steps
  • At The Social Shake-Up