May 7-9, 2018 | Marriott Marquis Atlanta
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A first look at what’s relevant to the programming of The Shake-Up Show.
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How Facebook, Snapchat and Pinterest Help Generate and Track Sales

By: Kathleen Celano, Brownstein Group
June 20th, 2017

For many businesses, leads and sales are primary KPIs. But before you can track sales, you have to generate them—and standing out from the crowd on social media is no easy task. Online consumers can anticipate when ads are coming and they know when and how to skip them. Think about when an ad pops […]

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4 Ways to Change the Paid, Owned and Earned Media Structure

By: Brooks Thomas, Southwest Airlines
June 15th, 2017

If the output between paid, owned and earned media has become blurred and increasingly cross-pollinated, then why is the internal structure at most organizations still so linear? When I was in the broadcast news business a decade ago, it wasn’t uncommon to receive several dozen press releases between the time I left for the night and […]

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The Dirty Little Secret of Social Media Metrics

By: Allen Plummer, Vanguard
June 12th, 2017

One of the things I love about social media marketing is the data it offers. My team and I like to talk about the immediate feedback we get as soon as something is posted. Within hours, we know if a piece of content is a hit or miss. We’ve trained ourselves to watch engagement, track […]

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4 Dramatic Social Media Lessons From ‘The Walking Dead’

By: Carmen Collins, Cisco
June 5th, 2017

Anyone who has had a five-minute conversation with me—or follows me on Twitter—knows that I’m a huge fangirl of “The Walking Dead.” Since the sold-out Social Shake-Up Show was recently held in Atlanta, where “The Walking Dead” is filmed, I took the opportunity to visit some of the show’s key locations. I saw Rick Grimes’ house, […]

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5 Steps to Build Your Digital Content Tribe Like Hilton

By: Vanessa Sain-Dieguez, Hilton Worldwide
May 31st, 2017

Generating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that captures and captivates their audience’s attention. At Hilton, we’ve built a similar tribe of content […]

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How Coca-Cola Uses Multimedia to Connect and Engage

By: Jay Moye, The Coca-Cola Company
May 31st, 2017

It’s been said that a picture is worth a thousand words. If this is true—and even this writer, editor and lifelong lover of long-form prose is squarely in the camp of believers—then you could argue that video and other multimedia content are worth millions. This is especially the case in the very crowded brand journalism […]

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Keeping It Real for the 2018 Social Shake-Up

By: Jerry Ascierto
May 26th, 2017

If I had to pick one thought to summarize this week’s sold-out Social Shake-Up Show, it would be this: The lines between content and marketing are blurring so rapidly, the phrase “content marketing” is starting to become redundant. Words such as authenticity, experiential, immersive and storytelling were heard often during panel sessions and networking breaks […]

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What to Expect at Social Shake-Up: A Personal Account

By: Chris Strub, TeamStrub.com
May 6th, 2017

In just a few weeks, hundreds of social media-savvy professionals will descend upon the W Atlanta-Midtown hotel for The Social Shake-Up Show. Three years ago, I road-tripped to the Shake-Up, and although I recall that each session I attended was valuable, it was my direct interaction—or lack thereof—with three attendees that altered the course of […]

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3 Ways to Elevate Your Instagram Feed

By: Maha Chaudhry, Social Media Explorer
May 3rd, 2017

Instagram now has over 400 million daily active users, making it the fastest growing social media platform of the moment. Given that swelling volume of activity, the marketing opportunities on Instagram abound, so your brand needs to put its best foot forward. Making the most of your brand’s presence on the platform all starts with […]

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How to Build a Silo-Busting Integrated Communications Team

By: Miri Rodriguez, Microsoft Americas
April 26th, 2017

A salesperson, a PR manager and a marketer walk into a bar…or so your bottom line wishes. As organizations finally recognize that social media is beyond just another “do we really need this?” marketing channel and proving to be a true catalyst for transformation, a new set of challenges is arising from (or perhaps made more […]

Recent Posts

  • How Facebook, Snapchat and Pinterest Help Generate and Track Sales
  • 4 Ways to Change the Paid, Owned and Earned Media Structure
  • The Dirty Little Secret of Social Media Metrics
  • 4 Dramatic Social Media Lessons From ‘The Walking Dead’
  • 5 Steps to Build Your Digital Content Tribe Like Hilton
  • How Coca-Cola Uses Multimedia to Connect and Engage
  • Keeping It Real for the 2018 Social Shake-Up
  • What to Expect at Social Shake-Up: A Personal Account
  • 3 Ways to Elevate Your Instagram Feed
  • How to Build a Silo-Busting Integrated Communications Team
  • 3 Steps to Spur Your Customer Community ROI
  • How Mars Electrified Uncle Ben’s and Whiskas Through Content Marketing
  • 6 Tips for Keeping Your Company’s Social Media Accounts Secure
  • 5 Perspectives on Data-Driven Social Media Marketing
  • 3 Customer Loyalty Tips: Why Your Social Media Communities Aren’t Cutting It
  • Georgia-Pacific’s 3 Secrets of Effective Storytelling
  • How to Move From Multichannel to Omnichannel Marketing
  • How Coca-Cola’s Quest to Measure Engagement Led to a New Metric
  • How Southwest Airlines Preps Timely Content, Far in Advance
  • How to Set Up a Personal Blog Network and Maximize Your SEO
  • 5 Ways to Make Influencer Marketing Work on a Budget
  • Why iMessage Is Key for Dunkin’ Donuts in the Era of Ad Blocking
  • 7 Ways to Improve Your Content Marketing
  • 6 Live-Streaming Rock Stars to Electrify Your Video Strategy
  • 4 Ways to Use Facebook Live to Drive Website Traffic
  • How Southwest Airlines Uses Social Listening to Produce Compelling Videos
  • The Evolution of Coca-Cola’s Brand Journalism Journey
  • Why Agencies of the Future Must Have Distribution Platforms
  • Don’t Fall for These Top Lies About Social Customer Care
  • 4 Lessons From the Biggest Brands on Facebook
  • 7 Key Trends in Online B2B Customer Communities
  • How Your Company Should Plan for a Fake News Attack
  • Live Video in 2017: Why ‘Scrappy’ is OK
  • A Facebook Advertising Checklist in 4 Steps
  • At The Social Shake-Up