May 22–24, 2017 | W hotel, Atlanta, GA
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A first look at what’s relevant to the programming of The Shake-Up Show.
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5 Ways to Make Influencer Marketing Work on a Budget

By: Dakota Shane, Arctiphi
March 23rd, 2017

Influencer marketing is undoubtably one of the hottest trends of 2017. But since this avenue is typically available only to brands with huge budgets to spend on big-name celebrities and well-connected media publishers, smaller firms often assume they can’t afford it. Despite the volume of coverage around micro-influencers (who cost far less than standard influencers), there have […]

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Why iMessage Is Key for Dunkin’ Donuts in the Era of Ad Blocking

By: Melanie Cohn, Dunkin' Brands
March 15th, 2017

How many times have you received a text message you didn’t look at? The answer is most likely “almost never.” Text messages receive a 98% open rate and mobile messaging is the No. 1 most frequently used feature on our phones, according to Snaps, which powers chatbots, iMessage apps and emoji keyboards for clients such […]

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7 Ways to Improve Your Content Marketing

By: Drew Neisser, Social Media Explorer
March 13th, 2017

It’s not that your content sucks…in fact, it might even be pretty darn good. It’s just that every minute of every day, there are 1,300 more blog posts, 360,000 more tweets, 1.7 million more Facebook posts and 2 million more videos uploaded to YouTube. And that only accounts for a few channels. Which means your […]

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6 Live-Streaming Rock Stars to Electrify Your Video Strategy

By: Chris Strub, TeamStrub.com
March 8th, 2017

As we reach the two-year anniversaries of live-streaming mobile apps Meerkat and Periscope, it’s a good opportunity to remember that even if your business hasn’t yet broadcast its first live video, we’re still very much in the early adoption phase. While the moniker “live-streaming professional” is thrown around a lot, some in the community are […]

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4 Ways to Use Facebook Live to Drive Website Traffic

By: Jawad Kahn
March 8th, 2017

With more than 1.7 billion monthly active users, Facebook already gives marketers better reach and audience insight than any other platform on the web. Now, with Facebook Live, marketers can get face-to-face with their audience in real-time. It’s a new era for both engagement and traffic, when done correctly. But how can marketers leverage the […]

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How Southwest Airlines Uses Social Listening to Produce Compelling Videos

By: Linda Rutherford, Southwest Airlines
March 3rd, 2017

New digital platforms are driving the evolution of communications departments into media conglomerates, generating graphic, video and other content for both broad and targeted audiences. The agenda spans from an annual horizon of what we need to communicate, all the way down to what just happened a moment ago online and whether there is an organic […]

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The Evolution of Coca-Cola’s Brand Journalism Journey

By: Doug Busk, The Coca-Cola Company
February 28th, 2017

At just over 125 years young, The Coca-Cola Company made a decision that its best stories could no longer be contained by traditional communications paths. The press release, while still expected and powerful in certain instances—earnings announcements, for example— is connecting with an ever smaller audience. With the speed of communication driving faster to keep […]

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Why Agencies of the Future Must Have Distribution Platforms

By: Kristina Libby, S.W.C.
February 22nd, 2017

Agencies of the future are not just service agencies. They don’t merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms. Distribution platforms provide data and qualified links, increase creativity, improve testing capacity and short-cut outreach efforts. This improves the overall caliber of agency services. A variety of […]

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Don’t Fall for These Top Lies About Social Customer Care

By: Miri Rodriguez, Microsoft Americas
February 15th, 2017

Social media has become more than another brand marketing platform. For consumers, it has created a front door to directly communicate with organizations and seek support in a timely manner (usually in less than an hour), whether brands are prepared to do so or not. About 67% of consumers have used a company’s social media […]

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4 Lessons From the Biggest Brands on Facebook

By: Drew Neisser, Social Media Explorer
February 14th, 2017

Even with the plethora of competing social media platforms available, Facebook is still a great channel for brands seeking extensive reach and engagement. However, with Facebook’s constant algorithm changes, tightening rules and ever-evolving features, brands may have a tough time figuring it out. It can’t hurt to learn from the best, right? We imagine that’s what […]

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