May 7-9, 2018 | Marriott Marquis Atlanta
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A first look at what’s relevant to the programming of The Shake-Up Show.
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6 Steps to Take if Your Brand’s in a Social Media Nightmare

By: Kelly Dye, Everywhere Agency
October 20th, 2017

Your nightmare has come true, except this time you didn’t show up to school naked. Instead, your company tweeted out something that was wrong, worse than wrong, bad, and worse than that—the whole world decided to notice. Unless you’ve been living under a rock, you’ve heard about the Equifax security breach and its ensuing horror […]

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3 Common Social Media and Site Measurement Mistakes

By: Jerry Ascierto
October 4th, 2017

When measuring social media and website efforts, few metrics should be taken at face value. Every major platform has some form of native analytic tool, and Google Analytics provides a wealth of information on the factors that affect a website’s performance. But it can be difficult to separate the signal from the noise, to wade […]

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3 Ways to Break Your PR Silo and Land Better Media Coverage

By: Kristina Libby, SoCu
September 29th, 2017

When it comes to media relations, it’s easy to think your job is all about journalists and coverage. But really, it’s about the mission: to improve a brand’s relationship with the public. Sometimes, as we become master PR practitioners, we forget the multitude of ways that other fields—such as social media and influencer marketing—can improve […]

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A Decade of Hashtags and You’re Still Doing It Wrong

By: Carmen Collins, Cisco
September 15th, 2017

The hashtag recently turned 10 years old, but after all these years, it has still got to be one of the most misunderstood social media tactics ever. Hashtags were a Twitter invention that allowed you to find, follow and engage in a conversation. They’re a way to get your content in front of people who […]

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4 Factors to Decide if Your CEO Should Be on Twitter

By: Danica Kombol, Everywhere Agency
September 7th, 2017

When it comes to CEOs, they don’t get more influential than the man in the White House, and we certainly know that our president likes Twitter. But given his lack of restraint, POTUS may not be the best example to follow. President Trump aside, it is a valid question for corporate communications folks to ponder […]

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How Microsoft Puts Customers at the Heart of Its Storytelling

By: Miri Rodriguez, Microsoft
August 28th, 2017

From “A PC in every household” to “empowering every person and organization on the planet to do more,” the age-old Microsoft tale has hinged on improving lives through cutting edge technology. While the story has been told in many forms through the years, the seed of Microsoft’s resolve remains unchanged and today, that story is more […]

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What the #Resistance Can Teach Brands About Twitter

By: Carmen Collins, Cisco
August 17th, 2017

To quote a wise man (Albus Dumbledore, of course!): “Dark times lie ahead of us, and there will be a time when we must choose between what is easy and what is right.” In this climate, should a brand choose easy or right or both? This has been a year of many things. For social […]

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What You Missed at the Big 4 Social Media Conference

By: Jerry Ascierto
August 15th, 2017

Did you experience a sudden and sharp sense of FOMO last week? Then you should’ve been in San Francisco with PR News. An all-star lineup of speakers presented on topics ranging from SEO and Google Analytics to influencer marketing and Snapchat at the Big 4 Social Media Conference and Google for Communicators Boot Camp held […]

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For Southwest Airlines, Culture Determines Who Owns Social Media

By: Kristina Libby, S.W.C.
August 7th, 2017

Last month, I wrote about where social media should live in your organization, and the answers varied from customer service to digital marketing to marketing communications. A few days later, I sat down with Linda Rutherford, CCO of Southwest Airlines, to get her perspective on how the airline dealt with the same question. To her, the question centers […]

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4 Ways of Using Vulnerability to Elevate Brand Storytelling

By: Brooks Thomas, Southwest Airlines
July 25th, 2017

Every time a SpaceX rocket launches, all eyes are on the Twitter feeds of @ElonMusk and @SpaceX. Space is fascinating and understandably risky, but it’s how those Twitter accounts convey information that speaks to the point of this article: Vulnerability is sometimes a valuable way to endear yourself to an audience. With each launch, heart […]

Recent Posts

  • 6 Steps to Take if Your Brand’s in a Social Media Nightmare
  • 3 Common Social Media and Site Measurement Mistakes
  • 3 Ways to Break Your PR Silo and Land Better Media Coverage
  • A Decade of Hashtags and You’re Still Doing It Wrong
  • 4 Factors to Decide if Your CEO Should Be on Twitter
  • How Microsoft Puts Customers at the Heart of Its Storytelling
  • What the #Resistance Can Teach Brands About Twitter
  • What You Missed at the Big 4 Social Media Conference
  • For Southwest Airlines, Culture Determines Who Owns Social Media
  • 4 Ways of Using Vulnerability to Elevate Brand Storytelling
  • How to Generate Content for Your Brand’s Burgeoning Podcast
  • How @WeAreCisco Grew Its Instagram Account Organically in 5 Steps
  • The Takeaways Behind 6 Shake-Up Show Tweets
  • How to Win More Budget for Social From Skeptical Senior Leaders
  • Where Should Social Media Live in Your Organization?
  • How Facebook, Snapchat and Pinterest Help Generate and Track Sales
  • 4 Ways to Change the Paid, Owned and Earned Media Structure
  • The Dirty Little Secret of Social Media Metrics
  • 4 Dramatic Social Media Lessons From ‘The Walking Dead’
  • 5 Steps to Build Your Digital Content Tribe Like Hilton
  • How Coca-Cola Uses Multimedia to Connect and Engage
  • Keeping It Real for the 2018 Social Shake-Up
  • What to Expect at Social Shake-Up: A Personal Account
  • 3 Ways to Elevate Your Instagram Feed
  • How to Build a Silo-Busting Integrated Communications Team
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  • 3 Customer Loyalty Tips: Why Your Social Media Communities Aren’t Cutting It
  • Georgia-Pacific’s 3 Secrets of Effective Storytelling
  • How to Move From Multichannel to Omnichannel Marketing
  • How Coca-Cola’s Quest to Measure Engagement Led to a New Metric
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  • How to Set Up a Personal Blog Network and Maximize Your SEO
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  • 4 Lessons From the Biggest Brands on Facebook
  • 7 Key Trends in Online B2B Customer Communities
  • How Your Company Should Plan for a Fake News Attack
  • Live Video in 2017: Why ‘Scrappy’ is OK
  • A Facebook Advertising Checklist in 4 Steps
  • At The Social Shake-Up