May 12-14, 2020
Marriott Marquis Atlanta

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A first look at what’s relevant to the programming of The Shake-Up Show.
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4 Reasons LinkedIn Could Provide the Biggest Platform Payoff for Social Marketers

By: Brian Fanzo, Founder and CEO, iSocialFanz; Host of The Social Shake-Up 2019
February 19th, 2019

In 2019, the question of where marketers should focus their attention is overwhelming—not only because there is no one answer, but because networks, types of content and user behaviors are always evolving. Keeping that unknown quantity front of mind, I decided to reverse-engineer every client and business opportunity including my speaking business, influencer marketing consulting and […]

vanguard app in back pocket

How Vanguard Launched an Employee Advocacy Program in a Highly Regulated Industry

By: Kristin Thomas, Employee Advocacy Program Manager, Vanguard
February 11th, 2019

Picture this. It’s my first day at Vanguard and I am sitting in corporate orientation with many other new crew members (that’s what we call our employees). Far down on the agenda for the day, I read, “Social media policy discussion.” Considering that the basic goal of my job is to get more of the […]

breaking up with Snapchat

How @WeAreCisco Broke Up with Snapchat but Remained Friends

By: Carmen Collins, Senior Social Media & Talent Brand Lead, Cisco HR
January 8th, 2019

“Know when to hold ‘em/Know when to fold ‘em.” –Kenny Rogers, “The Gambler” Kenny Rogers’ iconic song, The Gambler, is embedded in pop culture as a metaphor for knowing when to take a risk, and when you should walk away and live to play another day. It’s also a perfect example in song form of […]

social media predictions for 2019

3 Social Media Predictions for 2019

By: Carmen Collins
December 11th, 2018

Disclaimer: I’ve been asked to prognosticate before, and I was dead wrong. Such things happen in the non-exact, non-science of crystal-ball gazing. It’s that time of year: Candles are lit; presents delivered, and lists about predictions for the New Year overflow your reading lists. But here’s what I see when I look at the stars […]

woman, holding mic

Welcome to the #SpeakHERS Movement

By: Carmen Collins, Sr. Social Media & Talent Brand Manager, Cisco
August 20th, 2018

I’m going to break my own rules. I wrote an entire blog post on hashtags and about how starting a new one may not be the best tactic. And here I am writing about starting a new hashtag. However, it’s less of a “I’m declaring this a thing” thing, and more of a “I’m asking […]

4 Pro Tips for Building a Social Media Team

By: Ashley Sasnett, Porsche Cars North America
April 4th, 2018

It shouldn’t have to be said, but being a social media professional is a real career. Social media marketers straddle the strategic and tactical responsibilities of marketing, media and communications, making them an indispensable access point for your social channels. Hiring professionals who understand the ins and outs of what the role requires is an essential first […]

3 Ways to Take Social From ‘Mobile First’ to ‘Mobile Only’

By: Carmen Collins, Cisco
March 13th, 2018

Mobile-first social media is so 2017. It’s time to start thinking about social as mobile-only. Here are three things you should do to ensure that you’re not alienating the vast majority of your audience.

Vero Shows That the ‘Who’ in Brands is More Important Than Ever

By: Miguel Piedra, RockOrange
February 28th, 2018

As Instagram continues to gobble up one-time rival Snapchat’s market share, it makes sense that a third challenger in the photo-sharing space should find breathing room. That challenger, it seemed, was Vero, an ad-free and algorithm-free social platform that has hovered near the top of the App Store’s rankings of late. Touted by almost every […]

Diversity Is More Than a Quota, It’s a Business Pillar

By: Autumn Gilliam, Everywhere Agency
February 23rd, 2018

It’s 2018. Is there really a valid excuse for leading a company that lacks diversity? CEOs, it’s time to take a long hard look at your staff. Can you say your company actively pursues and retains diverse talent? Does your workforce represent a healthy cross section of age, culture/ethnicity, gender, religion, sexual orientation, personality, socioeconomic […]

Driving Toward Smarter CX: How a 118 Year-Old B2B Company Leveraged Social for Sales

By: Angela Wells, Oracle
February 9th, 2018

Can you imagine a B2B company selling a $150,000 product on social media using 280 characters or less? OK, so it’s not quite that simple. But I’ve had so much fun watching how Mack Trucks has used social media in combination with other marketing channels to launch its first new highway truck in more than […]

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  • How @WeAreCisco Broke Up with Snapchat but Remained Friends
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  • Welcome to the #SpeakHERS Movement
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  • Vero Shows That the ‘Who’ in Brands is More Important Than Ever
  • Diversity Is More Than a Quota, It’s a Business Pillar
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  • At The Social Shake-Up