May 12-14, 2020
Marriott Marquis Atlanta

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A first look at what’s relevant to the programming of The Shake-Up Show.
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4 Ways to Move From Social Care to Social CRM

By: Ken Madrigal, Digital and Social Strategy Lead, Verizon
May 2nd, 2019

Many brands provide options for customer support on social media. While some companies fall back on traditional customer care departments or call centers, in today’s digital, “customer experience first” world, successful brands realize that consumers expect more personalized engagement. Customers choose social media in order to avoid traditional calls or chats.What does that mean for […]

influencers photographing food

Influencer Marketing ROI: Tools, Stats and Trends for 2019

By: Holly Edwards, Brand Communications Manager, Everywhere Agency
April 22nd, 2019

Influencer marketing has 11 times the ROI of traditional digital marketing, and as an industry, it’s projected to climb to $10 billion by 2020. In a society where people see around 4,000-10,000 ads on a daily basis (yeah, we’re gawking at that number, too), influencer marketing helps brands stand out from their competition. Potential customers follow the […]

parade with marching band

Why I’m Not Ready to Join the LinkedIn Live Parade…Yet

By: Brian Fanzo, Founder and CEO, iSocialFanz; Host of The Social Shake-Up 2019
April 17th, 2019

In February, LinkedIn announced that they would be rolling out LinkedIn Live video to select partners. LinkedIn hasn’t yet given us many details around who will have access, how long live videos will be or how the notifications will work. Still, the announcement had many LinkedIn content creators jumping for joy. I was hesitant to […]

4 Tips for Starting Your Own Podcast

By: Noah Leavitt, Assistant Director of Strategic Communications and Marketing, Harvard T.H Chan School of Public Health
March 20th, 2019

Podcasting can be a fantastic way to reach your audience and engage with them in a meaningful way. While many forms of digital content lead to brief engagement—a like or a share—a podcast requires the listener to invest time and actively consume your content. In October 2015 I helped the Harvard T.H. Chan School of […]

instagram

How Butter.ATL Grew Its Instagram Followers by 1,100% in 60 Days

By: Brandon Butler, Executive Director, Butter.ATL
March 11th, 2019

Thinking and acting like a media company, no matter what industry you’re in, can help you succeed. Our company, Butter.ATL is the living example of this. Our media-centric approach led to a more than 1,000% growth in followers in just 60 days.

hand fixing fake blocks to "fact"

5 Threats to Your Nonprofit’s Reputation on Social Media

By: Rebecca Rose, Director of Marketing & Communications, Everglades Foundation
March 6th, 2019

It can be hard to protect your nonprofit’s reputation online. It is even more challenging when your organization is attacked by a mysterious entity, and you don’t know who is behind the screen. The internet has made it easier for people to speak their mind or voice their opinion anonymously, which makes it easier for […]

"why" in neon lights

Why Aren’t You Leveraging Internal Brand Ambassadors in Your Marketing?

By: Danica Kombol, CEO, Everywhere Agency
March 1st, 2019

With all of the well-deserved fuss around influencer marketing, it’s easy to forget that sometimes your most influential partners — your employees— are right in your own back yard. If you’re a large corporation, that back yard could be many acres far and wide. Let’s face it: Trust in your customer is a golden commodity […]

oscars winners holding trophies

How the Best Oscars Acceptance Speeches Can Help You Win at Social Media

By: Carmen Collins, Senior Social Media & Talent Brand Manager, Cisco
February 25th, 2019

Let’s be honest: For the most part, the Oscars are a “Hollywood thing.” We watch the red carpet closely so we can know who wore what. We snooze, multi-task or go get a snack during the first few hours (making an exception to run into the room and shout “Wakanda Forever!”) And we wait for […]

Why Agencies of the Future Must Have Distribution Platforms

By: Kristina Libby, S.W.C.
February 22nd, 2019

Agencies of the future are not just service agencies. They don’t merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms. Distribution platforms provide data and qualified links, increase creativity, improve testing capacity and short-cut outreach efforts. This improves the overall caliber of agency services. A variety of […]

linkedIn

4 Reasons LinkedIn Could Provide the Biggest Platform Payoff for Social Marketers

By: Brian Fanzo, Founder and CEO, iSocialFanz; Host of The Social Shake-Up 2019
February 19th, 2019

In 2019, the question of where marketers should focus their attention is overwhelming—not only because there is no one answer, but because networks, types of content and user behaviors are always evolving. Keeping that unknown quantity front of mind, I decided to reverse-engineer every client and business opportunity including my speaking business, influencer marketing consulting and […]

Recent Posts

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  • Social Marketers Dive Into Design and Crisis Management
  • 4 Ways to Move From Social Care to Social CRM
  • Influencer Marketing ROI: Tools, Stats and Trends for 2019
  • Why I’m Not Ready to Join the LinkedIn Live Parade…Yet
  • 4 Tips for Starting Your Own Podcast
  • How Butter.ATL Grew Its Instagram Followers by 1,100% in 60 Days
  • 5 Threats to Your Nonprofit’s Reputation on Social Media
  • Why Aren’t You Leveraging Internal Brand Ambassadors in Your Marketing?
  • How the Best Oscars Acceptance Speeches Can Help You Win at Social Media
  • Why Agencies of the Future Must Have Distribution Platforms
  • 4 Reasons LinkedIn Could Provide the Biggest Platform Payoff for Social Marketers
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  • How Your Company Should Plan for a Fake News Attack
  • Live Video in 2017: Why ‘Scrappy’ is OK
  • A Facebook Advertising Checklist in 4 Steps
  • At The Social Shake-Up

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