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A first look at what’s relevant to the programming of The Shake-Up Show.
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Is Your Product Really a Brand?

By: Heather Champine, Partner and COO, Media Relations Agency
August 12th, 2019

When you hear “Uber,” you probably think of a ride share service. Similarly, the name “Nike” makes most of us think of shoes. What would a stranger picture when told the name of your company or product? At its core, a brand is the definition people hold in their minds of your company and its […]

mind flayer tinder profile

Lessons From the Mind Flayer’s Viral Marketing Play On Tinder

By: Laura Bedrossian, VP, Social Strategy at Hot Paper Lantern
August 7th, 2019

Note: “Stranger Things” Season 3 Spoilers Ahead. The other day, it came to me. Maybe it was the fact that I binge watched “Stranger Things” Season 3 in two days and was sad it was over. Maybe it was the Mind Flayer’s influence. Whatever the reason, I found myself wondering: Why didn’t the Mind Flayer […]

three coworkers writing a blog

5 Tips for Growing Your Brand’s Blog Audience

By: Elaine Rau, Founder, LadyBossBlogger
July 29th, 2019

Is your blog struggling to reach a larger audience within your target demographic? Don’t worry! A lot of other companies are having the same issue. Here are five tips for how your brand can improve its blog presence and grow its readership. Titles, Titles, TITLES! Your title could be a barrier to reeling in more […]

sumo oranges

A Sweet Formula for Breaking Through the Noise

By: Fred Haberman, Co-Founder + CEO of Haberman
July 22nd, 2019

The signal-to-noise ratio in social media today has never been greater. Certain voices break through, but if you’re not tweeting from the White House or riding a wave of well-earned publicity by winning a World Cup (congrats, USWNT!), how do you get your message to successfully reach your audience? Our agency recommends learning from a […]

comic art of spy wiretapping a woman on the phone

How Much is Instagram Listening In, Really?

By: Carmen Collins, Sr. Social Media/Talent Brand Manager, Cisco
July 8th, 2019

Have you ever thought, “Instagram really knows me! The ads they serve me are spot-on.” Your next thought might have been, “The ads are so good, it’s almost like they’re listening to me.” You wouldn’t be alone. Even Oprah’s bestie, Gayle King, had to ask Instagram’s Adam Mosseri in an interview on CBS News if […]

dinner party of people all on their phones, distracted

4 Ways to Succeed in the Attention Economy

By: Marcus Foley, Co-Founder & Chief Client Officer, Tommy
June 17th, 2019

Marketers are currently locked in an epic battle for eyes and ears, a “smash-and-grab” raid on the attention of their audience. Brands looking to win fans are converging in narrowing spaces. These are places where competition doesn’t come from the same sector, it comes from every sector—plus friends, family, cat GIFs and whatever else ends […]

two empty conversation bubbles representing the start of a dialogue

3 Best Practices for B2B Social Selling on LinkedIn

By: Isaac Anderson, Founder & CEO, Zeeko
June 10th, 2019

Picture this: You’re sitting in a room with 1,000 perfect potential clients. You can talk to any one of them right now; share whatever you want. Every action you take has meaning. Cut to a networking event with 1,000 random people all trying to figure out who to talk to. (You might as well have […]

cartoon of diverse characters making up Gen Z

5 Inherent Values Gen Z Brings to the Marketing Discipline

By: Jessica Neville, Senior Strategist, Dagger
June 3rd, 2019

As marketers, we’ve been hearing about millennials for years, vying for their attention and yearning for their spending money. But the generation behind millennials—Generation Z—is currently redefining what it means to be a consumer, and as marketers, we should be thinking of Gen Z as our next star employee. Gen Z, or those born after 1996, […]

social shake-up attendees

Social Marketers Dive Into Design and Crisis Management

By: The Social Shake-Up Editorial Team
May 7th, 2019

The 2019 Social Shake-Up Show in Atlanta kicked into high gear with a slew of hands-on workshops on social-adjacent topics from live streaming, to graphic design, to crisis management and more. Marketers and communications professionals working at a wide array of brands (Entertainment Tonight, Adobe and Kent State University, to name a few) offered attendees […]

graphic of CRM with customers, numbers, shopping cart

4 Ways to Move From Social Care to Social CRM

By: Ken Madrigal, Digital and Social Strategy Lead, Verizon
May 2nd, 2019

Many brands provide options for customer support on social media. While some companies fall back on traditional customer care departments or call centers, in today’s digital, “customer experience first” world, successful brands realize that consumers expect more personalized engagement. Customers choose social media in order to avoid traditional calls or chats.What does that mean for […]

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