When you hear “Uber,” you probably think of a ride share service. Similarly, the name “Nike” makes most of us think of shoes. What would a stranger picture when told the name of your company or product? At its core, a brand is the definition people hold in their minds of your company and its […]

Note: “Stranger Things” Season 3 Spoilers Ahead. The other day, it came to me. Maybe it was the fact that I binge watched “Stranger Things” Season 3 in two days and was sad it was over. Maybe it was the Mind Flayer’s influence. Whatever the reason, I found myself wondering: Why didn’t the Mind Flayer […]

Is your blog struggling to reach a larger audience within your target demographic? Don’t worry! A lot of other companies are having the same issue. Here are five tips for how your brand can improve its blog presence and grow its readership. Titles, Titles, TITLES! Your title could be a barrier to reeling in more […]

The signal-to-noise ratio in social media today has never been greater. Certain voices break through, but if you’re not tweeting from the White House or riding a wave of well-earned publicity by winning a World Cup (congrats, USWNT!), how do you get your message to successfully reach your audience? Our agency recommends learning from a […]

Have you ever thought, “Instagram really knows me! The ads they serve me are spot-on.” Your next thought might have been, “The ads are so good, it’s almost like they’re listening to me.” You wouldn’t be alone. Even Oprah’s bestie, Gayle King, had to ask Instagram’s Adam Mosseri in an interview on CBS News if […]

Marketers are currently locked in an epic battle for eyes and ears, a “smash-and-grab” raid on the attention of their audience. Brands looking to win fans are converging in narrowing spaces. These are places where competition doesn’t come from the same sector, it comes from every sector—plus friends, family, cat GIFs and whatever else ends […]

Picture this: You’re sitting in a room with 1,000 perfect potential clients. You can talk to any one of them right now; share whatever you want. Every action you take has meaning. Cut to a networking event with 1,000 random people all trying to figure out who to talk to. (You might as well have […]

As marketers, we’ve been hearing about millennials for years, vying for their attention and yearning for their spending money. But the generation behind millennials—Generation Z—is currently redefining what it means to be a consumer, and as marketers, we should be thinking of Gen Z as our next star employee. Gen Z, or those born after 1996, […]

The 2019 Social Shake-Up Show in Atlanta kicked into high gear with a slew of hands-on workshops on social-adjacent topics from live streaming, to graphic design, to crisis management and more. Marketers and communications professionals working at a wide array of brands (Entertainment Tonight, Adobe and Kent State University, to name a few) offered attendees […]

Many brands provide options for customer support on social media. While some companies fall back on traditional customer care departments or call centers, in today’s digital, “customer experience first” world, successful brands realize that consumers expect more personalized engagement. Customers choose social media in order to avoid traditional calls or chats.What does that mean for […]