OMG! It’s the Facebook apocalypse! Where’s Daryl with his crossbow? Is Carl really dying? (Wait, that’s a different apocalypse.) Unless you’ve been hiding under a #rock, you know that Facebook essentially announced that it was going back to being a social network, prioritizing posts from friends and family in the newsfeed. Why? Because marketers ruin […]

The 2018 Golden Globe Awards told a very powerful tale while celebrating diversity and equality, and delivering some critical messages for our time. However, as I sat in my living room applauding, cheering and crying at times, I could not help but think of a phrase—digital disruption—as I watched the broadcast. The Globes were digital disruption […]

In the early days of Instagram, you had to do a lot of guesswork on how people interacted with your profile, aside from likes and comments. But the platform’s native analytics have steadily improved over time to provide more of an understanding of what your audience wants. Here are a few ways you can use Instagram’s […]

Influencer marketing isn’t about gut instinct or aesthetics; it’s not about magically finding the right look and feel for a brand. Influencer marketing is, at its heart, a science. Recently, I pulled some influencer data for a partnership strategy firm in New York. They work with brands and match them to other brands. In that […]

As soon as I asked the question, things turned awkward. I was halfway through a content marketing workshop with the social team for a large enterprise. They were frustrated. They said they didn’t have the content they needed to succeed. I mentioned one of the company’s blogs that was not only actively publishing, but had […]

Everywhere you look, there are cries of fake news—it’s hard to know who or what to trust. If authenticity is key to a good social media strategy (and most thought leaders agree that it is), how can you prove that your authenticity is, well, authentic? It’s pretty clear that 2017 was the year trust imploded. […]

Governance doesn’t need to be a dirty word. In fact, it’s a crucial piece for any corporate social media program, regardless of size or industry. In the past five years, companies have expanded well beyond their own branded channels, enabling employees, executives, agencies and third-party influencers to use personal networks to achieve business goals. And this […]

Social media marketing has matured exponentially in the last decade, from its days as an awkward teenager to the refined, sophisticated young adult it has become. While there’s the perception that it requires a certain kind of magic, the reality is that what works on social media is an extension of solid communication skills. Yet, brands […]

Many of the world’s most successful companies share a common focus that drives everything they do—they obsess over customers. Apple, Amazon, Adobe, Microsoft—they’re all devoted to being customer-centric. Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology—not the other way around.” Amazon’s mission statement says, “Our vision […]

We are nearing a time where anyone, anywhere could make money from influencer marketing—and that represents a great opportunity for your brand. For the past half-decade, the focus of influencer marketing has been the social media star. Whether this was a celebrity like the Kardashians or a more niche icon like Michelle Phan, companies turned […]